Marketing Manager

Full-Time in Lagos, NG - Mid Level - Growth and Marketing

We are Kuda, an unusual bank on a mission to change the way Nigerians spend, save and manage their money, and we’re looking for a self-starter to join our fast-paced team as a Marketing Manager.

You will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

This work will require cross-functional engagement with colleagues across teams and is a great opportunity for you to grow your skills, and set yourself on the path to an amazing career.

At Kuda, you will:

  • Research and analyse market trends, demographics, competitor products, and other relevant information to form marketing strategies
  • Establish marketing goals based on past performance and market forecasts
  • Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Measure and report on the performance of marketing campaigns
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Work with the Partnerships team to build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Analyze consumer behavior and adjust marketing and advertising campaigns accordingly

You’ll be considered for this role if you:

  • Have demonstrable experience in marketing together with the potential and attitude required to learn
  • Have proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Are numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Have a sense of aesthetics and a love for great copy and witty communication
  • Are up-to-date with the latest trends and best practices in marketing and performance measurement
  • Have a Bachelors or Masters degree in marketing or related field (nice to have)

A few reasons to work at Kuda:

  • An exciting and flexible work environment
  • Competitive pay
  • Smart and kind coworkers
  • Reliable health insurance
  • Gym and spa passes